Social Responsibility of McDonald's Case Study Example | Topics and Well Written Essays - 500 words

Social Responsibility of McDonald's - Case Study Example Developments in science and technology that enable the creation of new food products and the diminishing consumer involvement in preparing food products on their own are two prominent factors. These two factors need to be handled by the food industry with sensitivity to society for the business enterprises in this sector of industry to live up to the ethical expectations in the manner in which they do business (Early 2002).  McDonald's has recognized the need for providing organizational leadership to act responsibly in the perspective of society. This is reflected in the words of Jack M. Greenberg Chairman and Chief Executive of McDonald's. â€Å"  "Social responsibility is not a project or a program. Acting responsibly is the way McDonald's does business†. Thus organizational leadership for the manner in which McDonald’s attempts to do business in a socially responsible manner begins with top management and percolates to all segments of the organization. This has seen environmental and market place initiatives come into place. In partnership with the Centre for Environmental Leadership in Business McDonald has targeted sustainable agriculture and conservation practices and standards within the McDonalds supply chain. This is one of the environmental initiatives. On the marketing initiative front, McDonald’s has formed a consultative body to ensure humane treatment of animals and birds in the farms associated with the supply. Food safety is an issue of serious concern for McDonald's and maintains a high degree of â€Å"professional responsibility† and â€Å"deep commitment† to food safety requirements.  

The Innate Immune Response Essay Example | Topics and Well Written Essays - 750 words

The Innate Immune Response - Essay Example The defense mechanism is categorized in three types; i. External barriers, comprising of skin, nostril hairs etc. which tries to prevent the pathogens from entering the body. In fact the external barriers include physical, mechanical and chemical barriers. For example, skin and nostril hairs are termed as physical barriers; tears and extraction from genitourinary tract are the form of mechanical barriers. Similarly secretion of skin, eyes, oral cavities and respiratory tracts in the form of sweat, tears, saliva, and mucus containing anti-microbial peptides are the form of chemical barriers. As the term 'innate' suggests, the innate immune system is the inherent immune system we are born with. In fact some antigens are also present in our body, but the defense mechanism learns to live with it and together with these types of proteins, the immune system gains strength over time. The innate immune system is entrusted with; The type of innate immunity system, available in the form of protein chemical is known as 'innate humoral immunity'. Body's complement system, interferon and interleukin are some of the examples of such a system. The complement proteins together with interferon and antibodies form the all important white blood cells in the body. The complement system is a defense mechanism involving a group of more than 30 interacting soluble plasma proteins. These cell proteins provide the early warnings by way of triggering inflammation and synthesis of enzymes, so that reproduction and multiplication of viruses can be blocked. Allergies and inflammation are the forms of innate immune response. Redness, swelling, heat and pain are some of the initial responses of the immune system against the infection. The innate immunity system tries to highlight the ferocity of the pathogens by such actions. The inflammation occurs when tissues are injured by bacteria, trauma, heat or toxins. The damaged tissues release some chemicals like histamine, serotonin or bradykinin. These chemical substances in turn cause the blood vessels to leak fluid into the tissues, which causes swelling. This helps in taking appropriate response e.g. medication and precaution. The innate immune response is generated by the white blood cells, natural killer cells (NK cells) and T