Social Responsibility of McDonald's Case Study Example | Topics and Well Written Essays - 500 words

Social Responsibility of McDonald's - Case Study Example Developments in science and technology that enable the creation of new food products and the diminishing consumer involvement in preparing food products on their own are two prominent factors. These two factors need to be handled by the food industry with sensitivity to society for the business enterprises in this sector of industry to live up to the ethical expectations in the manner in which they do business (Early 2002).  McDonald's has recognized the need for providing organizational leadership to act responsibly in the perspective of society. This is reflected in the words of Jack M. Greenberg Chairman and Chief Executive of McDonald's. â€Å"  "Social responsibility is not a project or a program. Acting responsibly is the way McDonald's does business†. Thus organizational leadership for the manner in which McDonald’s attempts to do business in a socially responsible manner begins with top management and percolates to all segments of the organization. This has seen environmental and market place initiatives come into place. In partnership with the Centre for Environmental Leadership in Business McDonald has targeted sustainable agriculture and conservation practices and standards within the McDonalds supply chain. This is one of the environmental initiatives. On the marketing initiative front, McDonald’s has formed a consultative body to ensure humane treatment of animals and birds in the farms associated with the supply. Food safety is an issue of serious concern for McDonald's and maintains a high degree of â€Å"professional responsibility† and â€Å"deep commitment† to food safety requirements.